During Milan's Runway show, AVAVAV's show focused on a parody of high fashion and fast fashion. You could see the model's clothing falling out, ripping apart, and accessories everywhere. This show has made headlines since February.
As one of the first shows to mock the stiff structural display of high fashion and fast fashion, it gained increased popularity among viewers. Similar to Banksy's "Girl with the Balloon" shredding (as covered last post), they both target capitalistic society and the laughingly ridiculous habits of the high class. Both use art targets- murals and fashion- to convey their message.
The "Fake it Until You Break It" show has also gained increased popularity on social media apps such as Tiktok. The widespread viewership gives open criticism towards the originally disgusting way of high fashion. Some commenters on their Instagram posts debate whether it's "emotionally socially politically Existentially exhaustingly ghaspingly genius" or if it's just a "comedy show"disguised fashion show that looked like something made for TikTok. People (usually seen as older adults) argue that this isn't a show of art and that it has no place on a runway meant to display clothes. Others say it's a form of social art.
Although I do agree that a runway is meant to display wearable clothes, there was really no other place to display this amazing act of social art anywhere else than on the very stage that it was mocking. Furthermore, it did end up doing its intended purpose- advertising for the clothing of AVAVAVs. The stunt gathered thousands of people's attention toward the brand.
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